Episode 55 How to Increase Your Visibility As A Leader Using LinkedIn
In this episode, Sarah dives into one of the biggest challenges many female leaders face: visibility. Whether you want to create more impact in your organisation, develop your personal leadership brand, or open the door to new opportunities, LinkedIn is a powerful tool to help you get seen, heard and recognised.
Sarah breaks down how to use LinkedIn with confidence and authenticity, offering practical tips, mindset shifts and real-life client examples to make visibility feel achievable-not awkward. If you’re ready to elevate your leadership presence online, this episode will give you a clear pathway to start.
Show Notes
01:00 – The Purpose of Today’s Episode
Why visibility matters for leaders and why LinkedIn is one of the most effective platforms to build your leadership presence.
02:00 – Why Visibility Feels Hard
How conditioning around humility, not wanting to “show off,” and fear of judgement holds many women back.
03:00 – Visibility Beyond Job Searching
Why LinkedIn shouldn’t only be used when job hunting-and how it supports long-term career strategy, influence and recognition.
04:00 – Client Success Story
How a senior marketing manager used her leadership brand and consistent LinkedIn engagement to grow her confidence, get noticed internally and step into a Head of Department role.
05:00 – Starting with Your Personal Leadership Brand
Understanding who you are as a leader, what you stand for and how you want to be known.
07:00 – Using Your Voice on LinkedIn
How to share insights, lessons learned and thought leadership—beyond simply posting achievements.
08:00 – Telling Your Leadership Story
Making your experience useful to others, choosing what to share and linking it to your values.
09:00 – Communicating Your Passions & Strengths
Highlighting topics that matter to you-such as inclusion, wellbeing, innovation and positioning yourself as the “go-to” person.
10:00 – Noticing Resistance & Mindset Barriers
Why caring about visibility can feel uncomfortable, and how to recognise mindset blocks that may need reframing.
11:00 – A Key Question to Ask Yourself
“If someone landed on your LinkedIn profile today, would they know what kind of leader you are?”
12:00 – Practical LinkedIn Profile Optimisation
Auditing your banner, photo, headline, About section and recommendations to ensure they reflect your leadership brand.
14:00 – Posting & Engagement Strategy
Starting from your current comfort level—whether that’s liking, commenting or posting—and stretching gradually.
15:00 – Being Strategic With Your Network
Connecting intentionally with peers, industry leaders and potential future hiring managers.
16:00 – What to Post
Using visuals, carousels, shared content and storytelling to create engagement and spark conversation.
17:00 – Engagement as a Two-Way Street
Replying to comments, uplifting others, tagging people and sharing others’ work to build visibility and community.
18:00 – Your Weekly Action
Choosing one small, doable action to increase your visibility this week.
19:00 – Closing Thoughts & Resources
A reminder that visibility isn’t about showing off-it’s about sharing your impact authentically and helping others. Plus, access to free resources and a call to subscribe, review and share.
Useful Links
Episode on Personal Leadership Branding
Sign up for Weekly Career Inspiration
Learn about Leadership & Advancement Coaching Programmes
Join The Love What You Do Facebook Group
Connect with Sarah on LinkedIn
Rate & Review the Podcast
If you found this episode of Unstuck & Unstoppable helpful, please do rate and review it on Apple Podcasts or Spotify.
If you're kind enough to leave a review, please do let Sarah know so she can say thank you. You can always reach her at: sarah@careertreecoaching.co.uk
Mentioned in this episode:
Lead With Impact Group Coaching Programme
https://www.careertreecoaching.co.uk/lead-with-impact
