Episode 51

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Published on:

31st Oct 2025

Episode 51 How to Turn your Inner Critic into Your Inner Coach

Do you ever feel like your own thoughts are holding you back?

In this episode Sarah explores how to turn your inner critic - the voice that fuels self-doubt and fear into your inner coach, the supportive inner voice that helps you thrive as a leader.

Sarah unpacks why this critical voice exists (spoiler: your brain’s trying to keep you safe!) and shares practical steps to quieten the self-criticism and strengthen your confidence.

You’ll learn how to recognise your inner critic, respond with compassion, and build a more empowering internal dialogue that helps you lead with clarity, courage, and calm.

Show Notes

[00:00:00] Welcome & Introduction

[00:01:00] Series Focus on Confidence

This episode kicks off a mini-series on confidence, exploring one of its biggest obstacles: the inner critic.

[00:02:00] The Power of the Inner Critic

How self-critical thoughts like “you’re not good enough” or “you’ll fail” affect confidence, performance, and relationships at work.

[00:03:00] Normalising the Inner Critic

Everyone has an inner critic, even confident leaders. The key difference is how we manage it.

[00:04:00] Why We Have an Inner Critic

A neuroscience perspective: the limbic brain is wired to keep us safe by scanning for risk—especially emotional risk and uses self-criticism to stop us taking action.

[00:06:00] Case Study: Toni’s Story

Sarah shares Toni’s experience, a senior leader driven by perfectionism and self-doubt, and how learning to coach herself helped prevent burnout.

[00:07:30] Step 1: Notice the Voice

Start by observing your inner critic. What does it say? When does it appear? Writing these thoughts down helps create awareness and perspective.

[00:09:00] Step 2: Recognise You Have a Choice

You can choose how you speak to yourself. Developing self-compassion is a superpower - talk to yourself as you would a close friend.

[00:10:00] Understanding the Brain’s Intention

Your critic’s goal is protection, not punishment. Acknowledge it's fear instead of fighting it.

[00:11:00] Step 3: Change the Dialogue

Learn to reframe negative thoughts into constructive self-talk. Example: turning “I can’t do that” into “How can I do that?”

[00:12:00] Real-Life Example: Reframing Burnout Fear

A client learns to thank her inner critic for trying to protect her, while reassuring it that she’s now equipped with better boundaries and resilience.

[00:13:00] Step 4: Strengthen Your Inner Coach

Amplify your supportive inner voice by gathering evidence of your strengths, achievements, and positive feedback.

[00:15:00] Tools to Boost Your Inner Coach

  • Keep an achievement journal
  • Practice positive self-talk and affirmations
  • Surround yourself with uplifting content - books, podcasts, music, and meditation

[00:16:00] Balancing Compassion & Confidence

You don’t need to silence your inner critic, just let it relax while your inner coach takes the lead.

[00:17:00] Recap & Reflection

Sarah summarises the four steps:

  1. Notice your inner critic
  2. Choose compassion
  3. Reframe your self-talk
  4. Strengthen your inner coach

[00:18:00] Closing Message

If you’d like personalised support in developing your inner coach, reach out via careertreecoaching.co.uk.

Remember: You are capable of more than you know. Shine brightly, lead boldly, and be unstoppable.

Useful Links

Sign up for Weekly Career Inspiration

Learn about Leadership & Advancement Coaching Programmes

Book a Free 121 Clarity Call

Join The Love What You Do Facebook Group

Connect with Sarah on LinkedIn

Rate & Review the Podcast

If you found this episode of Unstuck & Unstoppable helpful, please do rate and review it on Apple Podcasts or Spotify.

If you're kind enough to leave a review, please do let Sarah know so she can say thank you. You can always reach her at: sarah@careertreecoaching.co.uk

Mentioned in this episode:

Free Webinar

https://www.careertreecoaching.co.uk/imposter-syndrome-webinar

Transcript
Speaker:

Welcome to Unstuck and Unstoppable,

the podcast for ambitious female

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leaders who want to create more impact,

income, and influence in their careers.

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feel connected to their passion

and purpose, but without

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selling out or burning out.

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I'm Sarah Archer, a leadership coach

and career strategist, helping women

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like you thrive in leadership roles

while staying true to your values.

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I'm the founder of CareerTree

Coaching and have over 15 years of

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coaching experience and significant HR

leadership experience to share with you.

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I know as a female leader it can

be hard to find time to focus

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on your career aspirations.

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The day job can be all consuming.

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Plus, no matter how senior you are,

there are always going to be times

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when you feel stuck, when you have

self doubt, or feel like an imposter.

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And that's where unstuck

and unstoppable comes in.

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Each week I'll be sharing practical

strategies, insightful interviews and

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inspiring stories to help you boost

your confidence, lead with purpose

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and achieve sustainable success.

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If you're ready to stop playing

small and unlock the incredible

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potential you have within you and feel

unstoppable, you're in the right place.

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Let's get started.

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Hello and welcome to episode 51.

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I'm really pleased as always,

that you're joining me today.

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Now I've got a few episodes coming

up that are all linked to confidence

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because I know that it's one of the

cornerstones of being a successful leader.

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So I thought I would do a little

run of episodes that talking all

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about building your confidence and

today's episode is one of those.

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It's about how to turn your inner

critic into your inner coach.

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Because, while we might want to

be our best cheerleader, often

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we are our own worst critic.

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And I'm guessing if you are

tuning in today it's because your

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critic is getting in the way.

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When you think about what it

says to you, it'll be things

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like, you're not good enough.

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You can't do this.

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You're gonna fail.

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And the impact of that can be

really considerable over time.

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It can affect your self-esteem and

obviously your career confidence.

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It can also affect your mental

health because it can increase

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your anxiety and your stress.

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It can impact your professional

relationships because.

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You might hold yourself back from

connecting with certain people.

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You might feel inhibited about

having certain conversations.

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You might misinterpret conversations

'cause of that inner chatter.

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it can get in the way of you achieving

both your personal and professional goals

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because you can self-sabotage, you can

procrastinate because of the self-doubt

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that is perpetuated by your inner critic.

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I guess the first thing I wanted to

say is I wanted to normalize it in

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that everybody has an inner critic.

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So even if you think about the most

confident person, they will have an

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inner critic, but the difference is

how they actually manage that critic.

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And that's what we're

gonna talk about today.

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And that ability to manage your inner

critic is the root of confidence because,

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your inner critic impacts how you present

in the world, how you show up in the

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world, how you interact in the world.

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If we can change that inner critic into

an inner coach, that will ultimately

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change how you show up in the world and

how you interact in the world as well.

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What I would say is that, a lot

of the clients that I've worked

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with a lot of them senior leaders,

experience this self-doubt that's

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perpetuated by the inner critic.

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And I'm gonna share some of the techniques

that I use with them today with you.

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And I've also written a book

called Developing Your Inner

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Coach, which I will put a link to.

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If you wanted to read more about

some of the techniques, you can

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access that through my book.

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But let's just try and understand why do

we have an inner critic, why have we got

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this voice in our head that is, saying

all these really unhelpful things to us.

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And what we know from neuroscience is

that the primary purpose of the limbic

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or primal brain is to keep us safe.

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So it's to keep us alive,

essentially alive and safe, and

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therefore it's scans for risk.

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So it's constantly scanning

for potential risk.

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And our physical risks are much lower

now, and so what it's programmed to

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scan for most now is emotional risks.

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So situations where you might be

vulnerable, situations where you

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might be exposed, situations that

are going to potentially lead to.

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A negative outcome for

you as it perceives it.

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And what's important to notice

here as well is that some

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people have a higher risk bias.

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We all have a risk bias, but

some people will tend to have

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a higher negative risk bias.

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So that's probably useful for you

to notice whether you tend to fall

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into that higher negative risk bias.

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And so what the brain

does,, it's identified that.

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Potential risk situation, it

will use your inner critic to

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get you to stop taking action.

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And it uses the inner critic because

the inner critic is privy to all

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your deepest, darkest, secret fears.

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And therefore, it will use those fears to

get you to stop taking action, to withdraw

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from that interview for that next role.

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To say no to that opportunity to do X or Y

to create enough doubt for you not to push

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yourself forward in whatever it might be.

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And it speaks from fear, which

is why it's so unpleasant to have

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this inner critic in your ear.

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And that's why we want to reduce

the power of the inner critic and

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amplify the inner coach because

you do have an inner coach as well.

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And I want to just.

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Tell you a little bit about a

client that I worked with who

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had a very powerful inner critic.

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This is Tony and she worked in a very

senior planning role and she had an inner

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critic that told her a lot of the time

that the work she did wasn't good enough,

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that she wasn't good enough, and it spoke

to her tendencies for perfectionism.

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And that insecurity around perfectionism.

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And you can probably see there's

lots of crossovers within a critic

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and other confidence challenges.

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And a lot of people in Tony's.

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World where reliance on her

piece of work to be able to get

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on with their piece of work.

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And this put an enormous amount of

pressure on her, particularly as

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her inner critic was saying, you've

got to do it to this high standard.

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It's gotta be perfect.

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You've got to work longer hours

to get it to that standard.

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You're never gonna be able to meet

their demands, their expectations,

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and this was just causing her.

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A huge amount of stress and, she

was getting close to burnout.

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And what we had to do was use some of

the techniques that I'm gonna share with

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you today to help her flip her narrative

and to be more of an inner coach.

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Now, I'm gonna share with you

various steps that you can

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use to kickstart this process.

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But I want to caveat this in that,

if you think about how long your

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inner critic has been vocal for.

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This is a 15 minute session.

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We're not gonna be able to flip it into

an inner coach in a 15 minute session.

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It's gonna take work and energy

and commitment to doing it.

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But what I want you to know is that it's

really possible to quieten your inner

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critic and amplify your inner coach.

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So it is possible and you can maybe just

start experimenting with some of these

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ideas and see what emerges for you.

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The first step is to notice the voice

and what it's actually saying to you,

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and write down what it's saying to you.

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Often because we've had our inner

critic around for so long we

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stop noticing how horrible it is.

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It's just constantly there.

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Those thoughts are popping into our

heads and we're not really, paying

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attentions consciously, but obviously

it's having an unconscious impact on us.

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So by being able to write it down

we can get some perspective on it.

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Goodness am I saying

those things to myself.

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They're really unkind and

horrible and not nice.

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And you can just start to notice also,

when that inner critic is most vocal is

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it there all the time with everything

you do, or is it triggered by certain

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situations that you are engaging in?

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Does it become louder when you're about

to step out of your comfort zone or when

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you're doing a particular activity or

interacting with a particular person?

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So noticing the triggers can be

really helpful or just noticing

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that it's constantly there.

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Then step two is recognizing

that you have a choice.

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So you have a choice about

how you speak to yourself.

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And that's important because

that's recognizing that you

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have the power to change this.

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Then to engage in self-compassion

because self-compassion is a superpower.

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If you look at how you tend to

speak to yourself through your inner

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critic, it's not compassionate at all.

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It's really harsh and not nice.

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And so what we can do is to use something

called perceptual positions to step

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outta this being about us and look at how

you're speaking to yourself and think.

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Gosh, if my best friend was

speaking to themselves like

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that, what would I say to them?

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And you wouldn't reinforce all

the things your inner critic is

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saying to you, you wouldn't, you'd

be saying some really encouraging,

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some really nurturing, some really

supportive things to your best friend.

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Being able to think about, okay,

how would I speak to my best friend?

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That's how I want to speak to myself.

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Going forward.

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Then we can think about being

intentional, which is step three.

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But before that, we also want to

acknowledge our brain's intention.

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So we know that our brain

wants to keep us safe.

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And so acknowledging that inner critic

is coming from a place of fear and

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being afraid by being compassionate

to our inner critic rather than.

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Telling staff is also really powerful.

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Just acknowledging, your brain's

trying to do its primary job,

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which is to keep you safe.

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I'll explain a bit more how

that might look in a minute.

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So step three is then to be really

conscious and intentional because

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we want to change the dialogue.

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We want to change the narrative,

the conversation that you have

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with yourself and reframe it

into more positive dialogue.

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Let me give you little example

of what that might be like.

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I worked with a client who had

a a really horrible burnout

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experience in a senior role.

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And it was a while ago.

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But she was feeling she wanted to

reengage with more senior roles.

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So she was starting to apply for jobs, but

what she noticed was every time she did.

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Her inner dialogue was really

negative, and it was telling

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her, don't apply for those jobs.

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Why are you putting

yourself in that position?

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You're going to burn out again.

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You're going to experience all those

horrible things that happened last time.

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Don't do it.

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Stay where you are.

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It's safe, it's comfortable, and so she

was finding it really hard to put the

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applications in, and the thought of an

interview is just completely terrifying.

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So what we worked on was changing

that narrative to remind herself

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actually that she changed.

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The dialogue went something like this.

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First of all, thank you brain or

whatever you call your inner critic,

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I know you're trying to keep you safe.

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I know you're trying to protect

me, but you don't need to worry.

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So you're reassuring the other critic.

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You don't need to worry because.

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I'm a different person to that person

who suffered burnout three years ago.

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I've got lots of strategies and techniques

now to keep myself safe, to support

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myself, and to look after myself.

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Plus this job.

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I've looked at the job description.

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It looks like it's really doable.

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I don't feel like it's going

to be overly stressful.

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I've looked at the organization,

they've got a really strong wellbeing

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policy, and from what I know about

my line manager, they seem someone

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that I could get on really well with

and would be really supportive of me.

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So the narrative is just reassuring.

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It's really compassionate.

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It's , reassuring you that actually you've

got strategies, you've got strengths that

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you are going to be okay, and therefore

your inner critic can just relax a

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bit, which is what we're aiming for.

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So we wanna change that dialogue and we

can do that also by noticing from that

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first step, when you are writing down

what's your inner critic saying that you

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can practice replacing phrases as well.

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So if you have thoughts

about, I'm not good enough.

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Consciously going, no, I am good enough.

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And replacing the phrase.

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So if you say to

yourself, I can't do that.

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Replacing it with, how can I do that?

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Or You'll never succeed, you can do this.

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So listening to what you're saying

and choosing to replace the thought.

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Now, obviously this takes time

because your negative inner a critic,

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has been vocal for a long time.

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It's developed thought patterns

that have become entrenched.

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So it has to work really hard then to

put these new thoughts and embed them

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into your brain, into your consciousness.

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But like I said, it's definitely possible.

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Once you've done those first three

steps, the step four is to think

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about strengthening your inner coach.

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Because she's in there, but

she's she's not been allowed to

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be very vocal and say very much.

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So what we need to now do is think

about how can I amplify my inner

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coach and give her more fuel, more

evidence, more information to help

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her become more present in my brain.

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And thinking about the benefits of having

an inner coach is really powerful as well.

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The benefits are the opposite to

what the inner critics impact is.

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You'll have a cheerleader, an internal

cheerleader who's very encouraging, who's

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supportive, who wants you to do well, and

wants you to fulfill your potential and.

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Have stretch in your job.

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She'll help you overcome

setbacks and reframe them.

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She'll be able to build your confidence

and your self-belief and she'll help

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you manage stress and reduce anxiety.

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There's lots of benefits for

your inner coach, which is really

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encouraging to think about.

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So the ways to then strengthen your

inner coach are to do things like this.

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One is to identify the

positives that you bring.

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And remind yourself regularly.

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That's things like your strengths,

your qualities, your leadership brand

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your achievements, things you've done

really well, things you're proud of.

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Any feedback that you have had.

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And to collate this, and often with

my clients we do something called

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an achievement journal where they

actually start to collect evidence

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of things that have gone well and the

skills and qualities they've used to

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enable that because it's physical and.

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Evidence that you can read and

use to support your inner coach.

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Then we also want to think about

using more positive self talks.

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We've talked about reframing some of

the phrases your inner critic might

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choose to use, but we can also amplify

that by using intentional directional

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statements, also known as affirmations.

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Which is just a positive way of,

reprogramming your thought pattern.

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So choosing a positive statement

about yourself to repeat on a

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regular basis, and and continuing

the work around reframing those next.

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Thoughts and then also choosing to

engage in positivity, particularly if

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you've got a high negative risk bias.

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Looking at things like podcasts,

books, lives meditation music,

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things that make you feel positive

and choosing to bring consciously

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more of them into your working week.

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So that, again, you're giving more

fuel to your inner coach to draw on.

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Remember, we're not getting

rid of your inner critic.

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She is a part of you and

she serves a purpose.

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We want to treat her with compassion.

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But what we want to do is let her relax

a bit by reassuring her and using our

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inner coach, increasing the volume of our

inner coach to actually support us more.

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With our daily challenges

of being, a female leader.

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To recap for you what we're

gonna do is notice what your

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inner critic is saying to you.

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Write it down, get some perspective.

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Recognize you have a choice, and

start to get compassionate with

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yourself and with your inner critic.

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Be conscious and intentional.

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Start reframing your inner narrative

and then look at and strengthening

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your inner coach through both

capturing and reminding yourself of

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your strengths and achievements using

positive self talk and bringing more

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positivity into your daily working life.

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I hope you've found that helpful.

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It's given you some food for thought

around your inner critic and how vocal it

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is and when it's vocal, and how you can

start to encourage your inner coach to.

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Be more present.

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If you want to have some deep support

on this, do get in touch and we can have

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a conversation around you developing

your inner coach to support you go

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forward in your leadership career.

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Thank you so much for listening

to this episode of the Unstuck

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and Unstoppable podcast.

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I have lots of free resources you

can access on my website, ww.career

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tree coaching.co

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uk, and I'll also put

links in the show notes.

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If you found this episode

helpful, then please subscribe

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so you don't miss the next one.

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And please do share it with a

friend and leave me a review

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and I will personally thank you.

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Remember, you're capable of more

than you know, shine brightly.

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Lead boldly and unlock the

extraordinary potential within you.

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Be unstoppable.

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About the Podcast

Unstuck & Unstoppable
Career Talk For Ambitious Women
Unstuck & Unstoppable is the go-to podcast for ambitious female leaders ready to amplify their impact, boost their income, and achieve career success on their own terms—without burning out or compromising their values. Hosted by Sarah Archer, a leadership coach and career strategist dedicated to empowering women in leadership, this show provides the tools, strategies, and inspiration you need to thrive in your career.
Whether you’re looking to overcome imposter syndrome, enhance your leadership skills, or create a sustainable path to success, each episode will offer actionable insights, expert interviews, and real-life stories to help you take your career to the next level.
It’s time to stop playing small, unlock your full potential, and create the impact you’re destined for. Tune in weekly to discover how you can lead boldly, live fully, and succeed with confidence and integrity.

About your host

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Sarah Archer