Episode 37

full
Published on:

25th Jul 2025

Episode 37 How to Build Powerful Alliances as a Leader

In this episode, Sarah dives into a critical leadership skill: building powerful alliances. Whether you’re navigating tricky internal politics, dealing with big personalities, or simply looking to amplify your impact, strong alliances can make all the difference.

In this episode, you'll learn:

  • Why alliances are essential for your leadership and career growth
  • The five categories of workplace alliances—and how to manage each one
  • How to navigate adversaries and fence-sitters without draining your energy
  • Practical steps to build trust, boost collaboration, and expand your influence
  • Actionable takeaways to map your alliances and start building strategic connections today

This is a must-listen if you want to lead with more confidence, create positive change, and develop a leadership style that’s collaborative, influential, and impactful.

Show Notes:

[00:00:00] Introduction to Unstuck and Unstoppable

[00:01:00] The challenges of leadership and career progression for women

[00:02:00] Why building alliances is essential for female leaders

[00:03:00] Barriers to building alliances: politics, fear, and time

[00:04:00] The difference between sponsors, mentors, and allies

[00:05:00] The Tiara Syndrome and why sponsorship matters

[00:06:00] How to attract a sponsor and build your leadership brand

[00:07:00] Mapping alliances: the five categories of players

  • [00:07:00] Allies – natural supporters
  • [00:08:00] Confederates – aligned but cautious
  • [00:09:00] Opposers – good relationships but different views
  • [00:10:00] Adversaries – tricky relationships and energy management
  • [00:10:30] Fence-sitters – unknown loyalties

[00:11:00] Considering trust and functional needs in alliance building

[00:11:30] How to be strategic and intentional with your alliances

[00:12:00] The power of diverse perspectives and constructive challenge

[00:12:30] Adapting your communication style for better influence

[00:13:00] The law of reciprocity: giving before you get

[00:14:00] Celebrating others’ successes to build collaborative credibility

[00:15:00] Building trust through integrity and follow-through

[00:15:30] Radical responsibility: solving problems beyond your role

Action Steps:

At the end of the episode, Sarah shares simple actions you can take right now:

  1. Map out your alliances – Identify where you have strong connections and where you need to build relationships.
  2. Pick three people – Choose three individuals who could support your career or leadership goals.
  3. Identify how you can add value – Think about how you can help them before asking for support.
  4. Take one action this week – Build or strengthen at least one of these relationships in the next 7 days.

Useful Links

Research by The Center for Talent & Innovation on having a Sponsor

Sign up for Weekly Career Inspiration

Learn about Leadership & Advancement Coaching Programmes

Book a Free 121 Clarity Call

Join The Love What You Do Facebook Group

Connect with Sarah on LinkedIn

Rate & Review the Podcast

If you found this episode of Unstuck & Unstoppable helpful, please do rate and review it on Apple Podcasts or Spotify.

If you're kind enough to leave a review, please do let Sarah know so she can say thank you. You can always reach her at: sarah@careertreecoaching.co.uk

Remember you are capable of more than you know. Shine brightly, lead boldly, and unlock the extraordinary potential within you. Be unstoppable.

Transcript
Speaker:

Welcome to Unstuck and Unstoppable,

the podcast for ambitious female

2

:

leaders who want to create more impact,

income, and influence in their careers.

3

:

feel connected to their passion

and purpose, but without

4

:

selling out or burning out.

5

:

I'm Sarah Archer, a leadership coach

and career strategist, helping women

6

:

like you thrive in leadership roles

while staying true to your values.

7

:

I'm the founder of CareerTree

Coaching and have over 15 years of

8

:

coaching experience and significant HR

leadership experience to share with you.

9

:

I know as a female leader it can

be hard to find time to focus

10

:

on your career aspirations.

11

:

The day job can be all consuming.

12

:

Plus, no matter how senior you are,

there are always going to be times

13

:

when you feel stuck, when you have

self doubt, or feel like an imposter.

14

:

And that's where unstuck

and unstoppable comes in.

15

:

Each week I'll be sharing practical

strategies, insightful interviews and

16

:

inspiring stories to help you boost

your confidence, lead with purpose

17

:

and achieve sustainable success.

18

:

If you're ready to stop playing

small and unlock the incredible

19

:

potential you have within you and feel

unstoppable, you're in the right place.

20

:

Let's get started.

21

:

Welcome to episode 37.

22

:

I'm really glad you are here with me.

23

:

I can't believe that we're

on episode 37 already.

24

:

I am so loving creating these episodes

for you, and I hope that you are

25

:

finding them really great value and

helpful, and you're gonna love today's

26

:

topic too, which is all about how to

build powerful alliances as a leader.

27

:

This is really important, particularly

if you are a female leader,

28

:

because we need all the help we

can get in our leadership roles.

29

:

There's lots of reasons why it's great

to have alliances at work because they

30

:

help us to influence more effectively.

31

:

They help us drive

change more effectively.

32

:

They help us lead confidently.

33

:

They can unlock opportunities for us.

34

:

They can.

35

:

Give us satisfaction in terms of

partnership and collaboration.

36

:

They can create allyship and

they can be your support system

37

:

for challenges at work, for

decision making and having impact.

38

:

But, and there's always

a buttons in there.

39

:

Sometimes it can feel hard to build those

alliances because there is always internal

40

:

politics going on in an organization

and that can feel tricky to navigate.

41

:

There might also be big personalities.

42

:

On the leadership team amongst your

peers, and that can feel challenging.

43

:

We can also sometimes make

assumptions, unhelpful assumptions

44

:

about other people that can get

in the way of us making alliances.

45

:

We also have fear around doing it.

46

:

We can have imposter feelings.

47

:

We could lack confidence in

networking and self-promotion.

48

:

There's lots of reasons

why it can be hard.

49

:

Plus it takes energy and time

to build those alliances.

50

:

But the spinoffs, the benefits are

definitely worth pushing through and

51

:

creating time and space for . When

we're talking about those alliances,

52

:

we are thinking about alliances that

can help your career development.

53

:

But we're also thinking about alliances

that can help your leadership, your

54

:

impact, your influence at work.

55

:

I'm gonna cover off briefly both

of those things, slightly more

56

:

on the latter than on the former.

57

:

With the sponsor and mentor.

58

:

These are the people who can

help your career development.

59

:

We're probably more aware,

more knowledgeable about how

60

:

to develop those relationships.

61

:

And if we think , perhaps more

about the sponsor 'cause mentor,

62

:

there's lots of information out

there about how to find a mentor.

63

:

The sponsors are powerful leaders

who are willing to advocate for

64

:

your next role and propel and

protect you in the leadership space.

65

:

And having a sponsor helps

you avoid that Tiara syndrome.

66

:

Now, if you haven't heard of Tiara

syndrome, it's basically that belief that

67

:

hard work and outstanding performance will

result in being crowned by a promotion.

68

:

Now we know that isn't the case.

69

:

That hard work, unfortunately, and

at outside performance is not enough.

70

:

You have to also be able to

promote yourself, and that is

71

:

much easier if you have a sponsor.

72

:

There was some research done by the

Center for Talent and Innovation,

73

:

which showed that 52% of women with

sponsors were happy with their rate

74

:

of progression in their careers.

75

:

25% more likely to ask for a pay

rise if they've got a sponsor and 58%

76

:

less likely to quit the organization.

77

:

There's lots of benefits to you, but also

to the organization of having a sponsor

78

:

in terms of you feeling more confident

around a lot of those progression

79

:

challenges that you have to navigate.

80

:

But to attract a sponsor, you do need

to have a distinct, leadership brand.

81

:

And you need to be able to talk

confidently about your brand and

82

:

to have a way of communicating that

so that your sponsor can see it's

83

:

going to be mutually beneficial.

84

:

That by them sponsoring you, it's

also going to reflect well on them.

85

:

So if your personal brand is

something that you want to develop,

86

:

I do have a podcast episode on that.

87

:

Developing your personal

brand is going to be.

88

:

Useful for attracting a sponsor

as well as lots of other things

89

:

in your leadership career.

90

:

You also need to look out, for

opportunities where you are going to

91

:

connect with the senior leaders in

your organization or your industry,

92

:

and be prepared to talk about yourself

so that you can begin to have that

93

:

conversation about becoming a sponsor.

94

:

That's all I'm gonna say around

sponsorship mentorship, because I

95

:

want to spend most of the session

talking about alliances that will

96

:

help you be a more effective leader.

97

:

The first thing we want to think about

doing when we're thinking about creating

98

:

those powerful alliances is mapping

the types of alliances that are around

99

:

us and understanding the players.

100

:

And I've got five categories

to talk you through.

101

:

I'm sure there are other different

categories, but these are the ones

102

:

that I'm gonna talk you through today,

which you can think about in terms of.

103

:

Your peers the leadership team

who are the people, the key

104

:

people in your organization?

105

:

The first category is allies.

106

:

These are people who you

are naturally aligned with.

107

:

They share your point of view, you can

rely on them force for their support.

108

:

But the thing with these category of

people is you want to be reinforcing

109

:

similarities so that they feel

constantly aligned to you and you

110

:

don't want to take them for granted.

111

:

Because.

112

:

They might change that

view or that standpoint.

113

:

You want to continually working

with them, but you've got a

114

:

natural alignment with them.

115

:

So they're easy, if you like.

116

:

Then we've got the confederates,

they're where , they are aligned

117

:

to your objectives, to the.

118

:

Direction of travel that you want

to move in but they're not with you.

119

:

You can't necessarily count

on them for their support.

120

:

They're aligned to you, but

they might go either way.

121

:

They do respond well to consistency and

knowing your commitment to the cause

122

:

. So you want to be making that commitment

to your direction of travel in a

123

:

consistent way that they can feel

your true to where you are heading.

124

:

You're true to your values, and they

can align themselves then with you.

125

:

Then we've got opposers.

126

:

There are where you have a good

relationship with them, but they're

127

:

not necessarily aligned to your

views or your direction of travel.

128

:

You get on really well with them, but

they might not always be supporting

129

:

you or agreeing with your decisions.

130

:

To keep.

131

:

That good relationship and to encourage

them to come across your point of

132

:

view, . It's about being clear and

unambiguous about what you're trying

133

:

to do and making sure that you are

listening to their views and their

134

:

concerns and taking them on board so they

feel heard by you, even if they don't

135

:

always agree with where you are going.

136

:

Then we've got a trickier group,

which are your adversaries, where you.

137

:

Find yourself, bumping up against them

where you're having disagreements, often

138

:

you might find 'em irritating or annoying.

139

:

And so the first thing to do

there is to consider what your

140

:

role is in that relationship.

141

:

How are you contributing to it being

a difficult relationship because

142

:

maybe there is something you could

do that would actually allow that

143

:

relationship to be a better relationship.

144

:

But with this one, you do also have

to be thinking, could I solve it?

145

:

Could I change something that

would make our relationship better?

146

:

Could I build on this?

147

:

Is there a way that I can see that I can

get this relationship to a better place?

148

:

Or actually, do I need to let it go?

149

:

Because you have finite amount of

energy and you don't want to be pouring

150

:

lots of energy into change something.

151

:

Try to change something

that isn't changeable.

152

:

So thinking about, solve

it, build it, or let it go.

153

:

And then our final category is

the fence sitters, where you are

154

:

not sure where they stand at all.

155

:

They keep their cards

very close to their chest.

156

:

And with this group of people,

it's about being patient.

157

:

And again, just being committed to

building alignment and commitment and

158

:

enabling them to be able to trust you.

159

:

Now with all of , these categories you

also have to be viewing this through

160

:

a lens of who can I trust and what is

my functional need of these people?

161

:

Because , it's about energy and.

162

:

We mentioned earlier about

politics, internal politics.

163

:

Some people will be playing a game.

164

:

Some people will have agendas,

both personal agendas and

165

:

their functional new agendas.

166

:

And so it is always being mindful of what

is going on that's not seen, and also

167

:

recognizing what or who you need to be.

168

:

Gaining more commitment from because

of your functional need, what you

169

:

need them to be able to do to help

you get to where you want to be.

170

:

So I am sure you're thinking

well, hope that's not very

171

:

well, but how do I do this?

172

:

We're just gonna talk through now , what

your approach might be to building

173

:

these alliances once you've mapped

'em out and understand where you have

174

:

strong alliances already and where you

might need to put some extra effort in.

175

:

The first thing is to, which I often

say is to be intentional, to be

176

:

strategic about, what you're going

to do and how you're going to do it.

177

:

And again, it's thinking about where

is going to have the biggest impact.

178

:

So if you know that actually you need

to have a key ally in the finance

179

:

team, but you have a difficult

relationship with the finance lead.

180

:

That it's going to be worth your

commitment to try and build that

181

:

relationship because otherwise you

might find whatever you want to do is

182

:

going to be continually blocked because

they won't support your strategy.

183

:

So it's thinking about where

can I have the most impact and

184

:

what is my functional need?

185

:

But also within that strategy thinking

about the value that those relationships.

186

:

Can bring to you because often we

are drawn to people who are like

187

:

us, who think like us, but actually

there is real value in having an ally

188

:

who thinks very differently to you.

189

:

Who can challenge you, who can

challenge your thinking, who can bring

190

:

different approaches, different ideas,

who can make you think differently.

191

:

'cause that will strengthen

whatever it is you're trying to do.

192

:

So when you're mapping those allies,

potential alliances, who is going

193

:

to be the one who can be really

challenging to me in how I think.

194

:

But then also within that, recognizing

the different communication needs

195

:

of those potential alliances.

196

:

We all have different ways of

communicating and different ways

197

:

of responding to communication.

198

:

Some people really value logic,

some people really value ethos and

199

:

principle and some people value.

200

:

Emotion and person-centered communication.

201

:

So it's understanding what

their communication style might

202

:

be and also what your own is.

203

:

And also people respond to big picture and

some people respond to granular detail.

204

:

So it's useful and helpful to know how

do they communicate, how do they like to

205

:

be communicated with because then you can

adapt your communication style to them.

206

:

Then the third thing to think about

is actually giving before you get,

207

:

how you can support and help them

before you ask for their support.

208

:

There is something called the law of

reciprocity, where as humans, if someone

209

:

has helped us, we naturally feel drawn

to helping that person because there's a

210

:

. Debt to be repaid.

211

:

It's not about manipulating

people, it is about noticing.

212

:

If I come at this from how can I

help them, then in the long run, it's

213

:

going to be more beneficial to me.

214

:

Our fourth point is to

celebrate other people's.

215

:

Successes and give credit because

it's all part of being seen as

216

:

having a collaborative approach.

217

:

You might do this already,

but it's maybe amplifying it.

218

:

So when somebody else's team has

done something really helpful,

219

:

. Articulating that or when someone

in someone else's team has helped

220

:

your team articulating that and

being seen as somebody who notices

221

:

what other people and other people's

teams are doing, but also thanking

222

:

people when they have supported you.

223

:

So when someone has, maybe

one of your opposers has.

224

:

Supported you on a particular

issue, taking 'em out for a coffee,

225

:

sending them a message, letting them

know that you really appreciated.

226

:

That means you are building that

relationship so they're more likely

227

:

to support you going forward.

228

:

our fifth point is something which you

probably will be doing automatically,

229

:

which is being conscious of how

you are building trust with your

230

:

peers and with the leadership team.

231

:

Making sure that when you say you're

going to do something, that you

232

:

do it admitting when you've made

a mistake or you've got it wrong.

233

:

Treating others as you want

to be treated and just.

234

:

Checking in that you are doing this.

235

:

'cause sometimes when we're overwhelmed

or busy or stressed, then we can't

236

:

always keep an eye on that element.

237

:

It's building regular check-ins

to think, how am I demonstrating

238

:

these things to my alliances?

239

:

And my sixth point is to take radical

responsibility within the organization.

240

:

Being seen as somebody who, notices

where there's organizational problems

241

:

that need solving and not passing that

problem on to the function necessarily,

242

:

but thinking collaboratively.

243

:

How can we collectively

solve this problem?

244

:

How can we support.

245

:

The function where that problem

sits to solve this problem.

246

:

So thinking about, am I taking radical

responsibility in my organization?

247

:

And you can do that whatever level.

248

:

You don't have to be in the C-suite

to take radical responsibility.

249

:

It's being aware of those issues and

taking ownership and responsibility

250

:

for them rather than thinking

that belongs to somebody else.

251

:

I'm going to give you some

actions to take away that you

252

:

could do right now to help you.

253

:

Move this forward . The first one

would be definitely to map out

254

:

your alliances so you are aware of

where you want to put your energy.

255

:

And write down three people

who can support your career

256

:

goals or your leadership goals.

257

:

And identify how you can add value to

them, to each of those three people.

258

:

Then.

259

:

Plan out one action to take to build that

relationship a bit more and think about

260

:

outta those three actions, what's the

one thing I could do in the next week?

261

:

Okay.

262

:

Plan out map out your alliances.

263

:

Write down three people who could

support your career goal or your

264

:

leadership goal, and identify

how you can add value to them.

265

:

And then plan one action you can

take to build that relationship

266

:

further with those three people.

267

:

And outta those three actions, what is the

one action you're going to do this week?

268

:

I hope that's been useful to you.

269

:

, Just to recap very briefly, think about

am I building alliances for my leadership?

270

:

Or for my career and where do I

want to put my energy at the moment?

271

:

If it's your career, think about

your mentor or sponsorship strategy.

272

:

If it's for your leadership.

273

:

Map out your alliances and then

think about being intentional and

274

:

strategic with those alliances.

275

:

'cause you can't do everything

giving before you get.

276

:

Thinking about building trust and

supporting others, celebrating

277

:

others' achievements and

taking radical responsibility.

278

:

This is a big topic . If you've got

questions, please do message me.

279

:

If you want support around

either developing alliances for

280

:

your leadership career or for

your career development, then.

281

:

Get in touch, let me know.

282

:

We can have a quick chat about how we can

take that forward and have a great week.

283

:

Thank you so much for listening

to this episode of the Unstuck

284

:

and Unstoppable podcast.

285

:

I have lots of free resources you

can access on my website, ww.career

286

:

tree coaching.co

287

:

uk, and I'll also put

links in the show notes.

288

:

If you found this episode

helpful, then please subscribe

289

:

so you don't miss the next one.

290

:

And please do share it with a

friend and leave me a review

291

:

and I will personally thank you.

292

:

Remember, you're capable of more

than you know, shine brightly.

293

:

Lead boldly and unlock the

extraordinary potential within you.

294

:

Be unstoppable.

Show artwork for Unstuck & Unstoppable

About the Podcast

Unstuck & Unstoppable
Career Talk For Ambitious Women
Unstuck & Unstoppable is the go-to podcast for ambitious female leaders ready to amplify their impact, boost their income, and achieve career success on their own terms—without burning out or compromising their values. Hosted by Sarah Archer, a leadership coach and career strategist dedicated to empowering women in leadership, this show provides the tools, strategies, and inspiration you need to thrive in your career.
Whether you’re looking to overcome imposter syndrome, enhance your leadership skills, or create a sustainable path to success, each episode will offer actionable insights, expert interviews, and real-life stories to help you take your career to the next level.
It’s time to stop playing small, unlock your full potential, and create the impact you’re destined for. Tune in weekly to discover how you can lead boldly, live fully, and succeed with confidence and integrity.

About your host

Profile picture for Sarah Archer

Sarah Archer