Episode 37 How to Build Powerful Alliances as a Leader
In this episode, Sarah dives into a critical leadership skill: building powerful alliances. Whether you’re navigating tricky internal politics, dealing with big personalities, or simply looking to amplify your impact, strong alliances can make all the difference.
In this episode, you'll learn:
- Why alliances are essential for your leadership and career growth
- The five categories of workplace alliances—and how to manage each one
- How to navigate adversaries and fence-sitters without draining your energy
- Practical steps to build trust, boost collaboration, and expand your influence
- Actionable takeaways to map your alliances and start building strategic connections today
This is a must-listen if you want to lead with more confidence, create positive change, and develop a leadership style that’s collaborative, influential, and impactful.
Show Notes:
[00:00:00] Introduction to Unstuck and Unstoppable
[00:01:00] The challenges of leadership and career progression for women
[00:02:00] Why building alliances is essential for female leaders
[00:03:00] Barriers to building alliances: politics, fear, and time
[00:04:00] The difference between sponsors, mentors, and allies
[00:05:00] The Tiara Syndrome and why sponsorship matters
[00:06:00] How to attract a sponsor and build your leadership brand
[00:07:00] Mapping alliances: the five categories of players
- [00:07:00] Allies – natural supporters
- [00:08:00] Confederates – aligned but cautious
- [00:09:00] Opposers – good relationships but different views
- [00:10:00] Adversaries – tricky relationships and energy management
- [00:10:30] Fence-sitters – unknown loyalties
[00:11:00] Considering trust and functional needs in alliance building
[00:11:30] How to be strategic and intentional with your alliances
[00:12:00] The power of diverse perspectives and constructive challenge
[00:12:30] Adapting your communication style for better influence
[00:13:00] The law of reciprocity: giving before you get
[00:14:00] Celebrating others’ successes to build collaborative credibility
[00:15:00] Building trust through integrity and follow-through
[00:15:30] Radical responsibility: solving problems beyond your role
Action Steps:
At the end of the episode, Sarah shares simple actions you can take right now:
- Map out your alliances – Identify where you have strong connections and where you need to build relationships.
- Pick three people – Choose three individuals who could support your career or leadership goals.
- Identify how you can add value – Think about how you can help them before asking for support.
- Take one action this week – Build or strengthen at least one of these relationships in the next 7 days.
Useful Links
Research by The Center for Talent & Innovation on having a Sponsor
Sign up for Weekly Career Inspiration
Learn about Leadership & Advancement Coaching Programmes
Join The Love What You Do Facebook Group
Connect with Sarah on LinkedIn
Rate & Review the Podcast
If you found this episode of Unstuck & Unstoppable helpful, please do rate and review it on Apple Podcasts or Spotify.
If you're kind enough to leave a review, please do let Sarah know so she can say thank you. You can always reach her at: sarah@careertreecoaching.co.uk
Remember you are capable of more than you know. Shine brightly, lead boldly, and unlock the extraordinary potential within you. Be unstoppable.
Transcript
Welcome to Unstuck and Unstoppable,
the podcast for ambitious female
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:leaders who want to create more impact,
income, and influence in their careers.
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:feel connected to their passion
and purpose, but without
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:selling out or burning out.
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:I'm Sarah Archer, a leadership coach
and career strategist, helping women
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:like you thrive in leadership roles
while staying true to your values.
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:I'm the founder of CareerTree
Coaching and have over 15 years of
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:coaching experience and significant HR
leadership experience to share with you.
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:I know as a female leader it can
be hard to find time to focus
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:on your career aspirations.
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:The day job can be all consuming.
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:Plus, no matter how senior you are,
there are always going to be times
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:when you feel stuck, when you have
self doubt, or feel like an imposter.
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:And that's where unstuck
and unstoppable comes in.
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:Each week I'll be sharing practical
strategies, insightful interviews and
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:inspiring stories to help you boost
your confidence, lead with purpose
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:and achieve sustainable success.
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:If you're ready to stop playing
small and unlock the incredible
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:potential you have within you and feel
unstoppable, you're in the right place.
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:Let's get started.
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:Welcome to episode 37.
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:I'm really glad you are here with me.
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:I can't believe that we're
on episode 37 already.
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:I am so loving creating these episodes
for you, and I hope that you are
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:finding them really great value and
helpful, and you're gonna love today's
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:topic too, which is all about how to
build powerful alliances as a leader.
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:This is really important, particularly
if you are a female leader,
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:because we need all the help we
can get in our leadership roles.
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:There's lots of reasons why it's great
to have alliances at work because they
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:help us to influence more effectively.
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:They help us drive
change more effectively.
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:They help us lead confidently.
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:They can unlock opportunities for us.
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:They can.
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:Give us satisfaction in terms of
partnership and collaboration.
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:They can create allyship and
they can be your support system
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:for challenges at work, for
decision making and having impact.
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:But, and there's always
a buttons in there.
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:Sometimes it can feel hard to build those
alliances because there is always internal
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:politics going on in an organization
and that can feel tricky to navigate.
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:There might also be big personalities.
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:On the leadership team amongst your
peers, and that can feel challenging.
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:We can also sometimes make
assumptions, unhelpful assumptions
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:about other people that can get
in the way of us making alliances.
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:We also have fear around doing it.
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:We can have imposter feelings.
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:We could lack confidence in
networking and self-promotion.
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:There's lots of reasons
why it can be hard.
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:Plus it takes energy and time
to build those alliances.
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:But the spinoffs, the benefits are
definitely worth pushing through and
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:creating time and space for . When
we're talking about those alliances,
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:we are thinking about alliances that
can help your career development.
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:But we're also thinking about alliances
that can help your leadership, your
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:impact, your influence at work.
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:I'm gonna cover off briefly both
of those things, slightly more
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:on the latter than on the former.
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:With the sponsor and mentor.
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:These are the people who can
help your career development.
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:We're probably more aware,
more knowledgeable about how
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:to develop those relationships.
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:And if we think , perhaps more
about the sponsor 'cause mentor,
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:there's lots of information out
there about how to find a mentor.
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:The sponsors are powerful leaders
who are willing to advocate for
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:your next role and propel and
protect you in the leadership space.
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:And having a sponsor helps
you avoid that Tiara syndrome.
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:Now, if you haven't heard of Tiara
syndrome, it's basically that belief that
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:hard work and outstanding performance will
result in being crowned by a promotion.
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:Now we know that isn't the case.
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:That hard work, unfortunately, and
at outside performance is not enough.
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:You have to also be able to
promote yourself, and that is
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:much easier if you have a sponsor.
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:There was some research done by the
Center for Talent and Innovation,
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:which showed that 52% of women with
sponsors were happy with their rate
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:of progression in their careers.
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:25% more likely to ask for a pay
rise if they've got a sponsor and 58%
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:less likely to quit the organization.
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:There's lots of benefits to you, but also
to the organization of having a sponsor
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:in terms of you feeling more confident
around a lot of those progression
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:challenges that you have to navigate.
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:But to attract a sponsor, you do need
to have a distinct, leadership brand.
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:And you need to be able to talk
confidently about your brand and
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:to have a way of communicating that
so that your sponsor can see it's
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:going to be mutually beneficial.
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:That by them sponsoring you, it's
also going to reflect well on them.
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:So if your personal brand is
something that you want to develop,
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:I do have a podcast episode on that.
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:Developing your personal
brand is going to be.
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:Useful for attracting a sponsor
as well as lots of other things
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:in your leadership career.
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:You also need to look out, for
opportunities where you are going to
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:connect with the senior leaders in
your organization or your industry,
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:and be prepared to talk about yourself
so that you can begin to have that
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:conversation about becoming a sponsor.
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:That's all I'm gonna say around
sponsorship mentorship, because I
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:want to spend most of the session
talking about alliances that will
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:help you be a more effective leader.
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:The first thing we want to think about
doing when we're thinking about creating
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:those powerful alliances is mapping
the types of alliances that are around
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:us and understanding the players.
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:And I've got five categories
to talk you through.
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:I'm sure there are other different
categories, but these are the ones
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:that I'm gonna talk you through today,
which you can think about in terms of.
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:Your peers the leadership team
who are the people, the key
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:people in your organization?
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:The first category is allies.
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:These are people who you
are naturally aligned with.
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:They share your point of view, you can
rely on them force for their support.
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:But the thing with these category of
people is you want to be reinforcing
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:similarities so that they feel
constantly aligned to you and you
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:don't want to take them for granted.
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:Because.
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:They might change that
view or that standpoint.
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:You want to continually working
with them, but you've got a
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:natural alignment with them.
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:So they're easy, if you like.
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:Then we've got the confederates,
they're where , they are aligned
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:to your objectives, to the.
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:Direction of travel that you want
to move in but they're not with you.
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:You can't necessarily count
on them for their support.
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:They're aligned to you, but
they might go either way.
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:They do respond well to consistency and
knowing your commitment to the cause
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:. So you want to be making that commitment
to your direction of travel in a
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:consistent way that they can feel
your true to where you are heading.
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:You're true to your values, and they
can align themselves then with you.
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:Then we've got opposers.
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:There are where you have a good
relationship with them, but they're
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:not necessarily aligned to your
views or your direction of travel.
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:You get on really well with them, but
they might not always be supporting
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:you or agreeing with your decisions.
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:To keep.
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:That good relationship and to encourage
them to come across your point of
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:view, . It's about being clear and
unambiguous about what you're trying
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:to do and making sure that you are
listening to their views and their
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:concerns and taking them on board so they
feel heard by you, even if they don't
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:always agree with where you are going.
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:Then we've got a trickier group,
which are your adversaries, where you.
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:Find yourself, bumping up against them
where you're having disagreements, often
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:you might find 'em irritating or annoying.
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:And so the first thing to do
there is to consider what your
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:role is in that relationship.
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:How are you contributing to it being
a difficult relationship because
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:maybe there is something you could
do that would actually allow that
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:relationship to be a better relationship.
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:But with this one, you do also have
to be thinking, could I solve it?
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:Could I change something that
would make our relationship better?
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:Could I build on this?
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:Is there a way that I can see that I can
get this relationship to a better place?
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:Or actually, do I need to let it go?
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:Because you have finite amount of
energy and you don't want to be pouring
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:lots of energy into change something.
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:Try to change something
that isn't changeable.
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:So thinking about, solve
it, build it, or let it go.
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:And then our final category is
the fence sitters, where you are
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:not sure where they stand at all.
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:They keep their cards
very close to their chest.
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:And with this group of people,
it's about being patient.
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:And again, just being committed to
building alignment and commitment and
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:enabling them to be able to trust you.
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:Now with all of , these categories you
also have to be viewing this through
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:a lens of who can I trust and what is
my functional need of these people?
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:Because , it's about energy and.
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:We mentioned earlier about
politics, internal politics.
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:Some people will be playing a game.
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:Some people will have agendas,
both personal agendas and
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:their functional new agendas.
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:And so it is always being mindful of what
is going on that's not seen, and also
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:recognizing what or who you need to be.
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:Gaining more commitment from because
of your functional need, what you
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:need them to be able to do to help
you get to where you want to be.
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:So I am sure you're thinking
well, hope that's not very
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:well, but how do I do this?
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:We're just gonna talk through now , what
your approach might be to building
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:these alliances once you've mapped
'em out and understand where you have
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:strong alliances already and where you
might need to put some extra effort in.
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:The first thing is to, which I often
say is to be intentional, to be
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:strategic about, what you're going
to do and how you're going to do it.
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:And again, it's thinking about where
is going to have the biggest impact.
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:So if you know that actually you need
to have a key ally in the finance
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:team, but you have a difficult
relationship with the finance lead.
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:That it's going to be worth your
commitment to try and build that
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:relationship because otherwise you
might find whatever you want to do is
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:going to be continually blocked because
they won't support your strategy.
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:So it's thinking about where
can I have the most impact and
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:what is my functional need?
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:But also within that strategy thinking
about the value that those relationships.
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:Can bring to you because often we
are drawn to people who are like
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:us, who think like us, but actually
there is real value in having an ally
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:who thinks very differently to you.
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:Who can challenge you, who can
challenge your thinking, who can bring
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:different approaches, different ideas,
who can make you think differently.
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:'cause that will strengthen
whatever it is you're trying to do.
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:So when you're mapping those allies,
potential alliances, who is going
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:to be the one who can be really
challenging to me in how I think.
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:But then also within that, recognizing
the different communication needs
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:of those potential alliances.
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:We all have different ways of
communicating and different ways
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:of responding to communication.
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:Some people really value logic,
some people really value ethos and
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:principle and some people value.
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:Emotion and person-centered communication.
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:So it's understanding what
their communication style might
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:be and also what your own is.
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:And also people respond to big picture and
some people respond to granular detail.
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:So it's useful and helpful to know how
do they communicate, how do they like to
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:be communicated with because then you can
adapt your communication style to them.
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:Then the third thing to think about
is actually giving before you get,
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:how you can support and help them
before you ask for their support.
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:There is something called the law of
reciprocity, where as humans, if someone
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:has helped us, we naturally feel drawn
to helping that person because there's a
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:. Debt to be repaid.
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:It's not about manipulating
people, it is about noticing.
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:If I come at this from how can I
help them, then in the long run, it's
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:going to be more beneficial to me.
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:Our fourth point is to
celebrate other people's.
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:Successes and give credit because
it's all part of being seen as
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:having a collaborative approach.
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:You might do this already,
but it's maybe amplifying it.
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:So when somebody else's team has
done something really helpful,
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:. Articulating that or when someone
in someone else's team has helped
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:your team articulating that and
being seen as somebody who notices
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:what other people and other people's
teams are doing, but also thanking
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:people when they have supported you.
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:So when someone has, maybe
one of your opposers has.
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:Supported you on a particular
issue, taking 'em out for a coffee,
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:sending them a message, letting them
know that you really appreciated.
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:That means you are building that
relationship so they're more likely
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:to support you going forward.
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:our fifth point is something which you
probably will be doing automatically,
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:which is being conscious of how
you are building trust with your
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:peers and with the leadership team.
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:Making sure that when you say you're
going to do something, that you
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:do it admitting when you've made
a mistake or you've got it wrong.
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:Treating others as you want
to be treated and just.
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:Checking in that you are doing this.
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:'cause sometimes when we're overwhelmed
or busy or stressed, then we can't
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:always keep an eye on that element.
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:It's building regular check-ins
to think, how am I demonstrating
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:these things to my alliances?
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:And my sixth point is to take radical
responsibility within the organization.
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:Being seen as somebody who, notices
where there's organizational problems
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:that need solving and not passing that
problem on to the function necessarily,
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:but thinking collaboratively.
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:How can we collectively
solve this problem?
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:How can we support.
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:The function where that problem
sits to solve this problem.
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:So thinking about, am I taking radical
responsibility in my organization?
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:And you can do that whatever level.
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:You don't have to be in the C-suite
to take radical responsibility.
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:It's being aware of those issues and
taking ownership and responsibility
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:for them rather than thinking
that belongs to somebody else.
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:I'm going to give you some
actions to take away that you
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:could do right now to help you.
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:Move this forward . The first one
would be definitely to map out
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:your alliances so you are aware of
where you want to put your energy.
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:And write down three people
who can support your career
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:goals or your leadership goals.
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:And identify how you can add value to
them, to each of those three people.
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:Then.
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:Plan out one action to take to build that
relationship a bit more and think about
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:outta those three actions, what's the
one thing I could do in the next week?
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:Okay.
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:Plan out map out your alliances.
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:Write down three people who could
support your career goal or your
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:leadership goal, and identify
how you can add value to them.
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:And then plan one action you can
take to build that relationship
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:further with those three people.
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:And outta those three actions, what is the
one action you're going to do this week?
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:I hope that's been useful to you.
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:, Just to recap very briefly, think about
am I building alliances for my leadership?
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:Or for my career and where do I
want to put my energy at the moment?
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:If it's your career, think about
your mentor or sponsorship strategy.
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:If it's for your leadership.
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:Map out your alliances and then
think about being intentional and
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:strategic with those alliances.
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:'cause you can't do everything
giving before you get.
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:Thinking about building trust and
supporting others, celebrating
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:others' achievements and
taking radical responsibility.
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:This is a big topic . If you've got
questions, please do message me.
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:If you want support around
either developing alliances for
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:your leadership career or for
your career development, then.
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:Get in touch, let me know.
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:We can have a quick chat about how we can
take that forward and have a great week.
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:Thank you so much for listening
to this episode of the Unstuck
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:and Unstoppable podcast.
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:I have lots of free resources you
can access on my website, ww.career
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:tree coaching.co
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:uk, and I'll also put
links in the show notes.
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:If you found this episode
helpful, then please subscribe
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:so you don't miss the next one.
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:And please do share it with a
friend and leave me a review
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:and I will personally thank you.
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:Remember, you're capable of more
than you know, shine brightly.
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:Lead boldly and unlock the
extraordinary potential within you.
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:Be unstoppable.