Episode 19

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Published on:

21st Mar 2025

Episode 19 How to be Assertive at Work

In this episode, Sarah tackles the important topic of assertiveness at work — a crucial skill for communicating your needs, setting boundaries, and advocating for yourself with confidence. You’ll learn about different assertive communication techniques, how to assess your current communication style, and practical steps to start experimenting and building your assertiveness muscle.

Show Notes

[00:00:00] Welcome to Unstuck and Unstoppable - Introduction to the podcast and its mission.

[00:01:00] Why assertiveness matters — The link between confidence and assertiveness in leadership.

[00:02:00] What it means to be assertive at work — Balancing your needs while respecting others.

[00:03:00] Why people struggle with assertiveness — Common fears and self-doubts.

[00:04:00] Assess your current communication style — Identifying whether you're passive, aggressive, or assertive.

[00:05:00] Six types of assertive communication

  • Basic Assertion — Clearly stating what you need.
  • Empathic Assertion — Acknowledging others’ situations while expressing your needs.
  • Consequence Assertion — Highlighting the outcomes of others’ actions.
  • Discrepancy Assertion — Addressing conflicting priorities and seeking clarity.
  • Negative Feelings Assertion — Expressing the impact of others’ actions on you.
  • Broken Record Technique — Repeating your stance calmly and consistently.

[00:11:00] How to practice assertiveness — Start small, rehearse, and reflect.

[00:12:00] Observe and learn from others — Spot assertive behaviors in your environment.

[00:13:00] Wrap-up and next steps — Experiment, reflect, and grow your assertiveness skills.

Useful Links

Sign up for Weekly Career Inspiration

Learn about Leadership & Advancement Coaching Programmes

Book a Free 121 Clarity Call

Join The Love What You Do Facebook Group

Connect with Sarah on LinkedIn

Rate & Review the Podcast

If you found this episode of Unstuck & Unstoppable helpful, please do rate and review it on Apple Podcasts or Spotify.

If you're kind enough to leave a review, please do let Sarah know so she can say thank you. You can always reach her at: sarah@careertreecoaching.co.uk

Remember: You are capable of more than you know. Shine brightly, lead boldly, and unlock your extraordinary potential.

Be unstoppable!

Transcript
Speaker:

Welcome to Unstuck and Unstoppable,

the podcast for ambitious female

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leaders who want to create more impact,

income, and influence in their careers.

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feel connected to their passion

and purpose, but without

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selling out or burning out.

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I'm Sarah Archer, a leadership coach

and career strategist, helping women

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like you thrive in leadership roles

while staying true to your values.

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I'm the founder of CareerTree

Coaching and have over 15 years of

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coaching experience and significant HR

leadership experience to share with you.

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I know as a female leader it can

be hard to find time to focus

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on your career aspirations.

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The day job can be all consuming.

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Plus, no matter how senior you are,

there are always going to be times

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when you feel stuck, when you have

self doubt, or feel like an imposter.

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And that's where unstuck

and unstoppable comes in.

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Each week I'll be sharing practical

strategies, insightful interviews and

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inspiring stories to help you boost

your confidence, lead with purpose

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and achieve sustainable success.

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If you're ready to stop playing

small and unlock the incredible

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potential you have within you and feel

unstoppable, you're in the right place.

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Let's get started.

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Welcome to episode 19.

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I am so glad you're here today.

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Today's topic often comes up when I'm

working with clients around confidence.

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So I thought I would give you some ideas

to think about in terms of how to increase

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your assertiveness at work because it's

an incredibly useful skill to have.

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Being assertive at work means

that you are able to be heard.

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You've got your voice.

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You know that you can get what

you want and what you need

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while respecting other people.

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You can communicate confidently

in an assertive way.

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Whether you're, asking for a pay rise

or you're negotiating for resources for

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your team or, you're just trying to get

what you want in terms of the type of

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work that you want to be doing, or the

projects you want to be involved with.

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Being able to be asked assertively

for what you want is a key skill.

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And also, when you're setting boundaries

it's important to be assertive.

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being able to say no, is a key

skill, because often we're overloaded.

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The workload is just far too high.

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So we need to be able to set those

boundaries and be able to say no.

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Those are the things we're going to

look at today in terms of increasing

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your assertiveness so you can

feel confident about setting the

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boundaries and getting what you want

and what you need in your career.

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People do find it difficult to

be assertive though, don't they?

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It's one of those things where there's

an awful lot of fears surrounding it.

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Fear that someone might not like me

if I'm assertive, or I might hurt

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their feelings, or they might respond

aggressively to me, or reject me,

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or think that I'm not committed, or

not capable, or not whatever it is.

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Or people might feel that they lack

confidence in their decision making

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and therefore don't want to assert

the decision that they might have come

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to or their views on a certain issue.

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It is complex.

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But the good news is that, it's a

skill that you can definitely develop.

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It requires practice as all these

things do, but it's definitely

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something that you can work on

and increase your assertiveness.

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The first thing to do would be

to assess your current style of

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communication around these areas.

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So thinking about, do you voice

your opinions or do you stay silent?

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In meetings or conversations, are

you able to give your opinion on

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something or state your views?

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Do you find yourself saying yes to things

that you don't really want to say yes to?

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Which is classic evidence of whether

you're able to be assertive or not.

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Or do you find yourself you're

quick to judge or to blame?

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Or do people seem to maybe fear?

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or shy away from having conversations

with you or perhaps dread talking to you.

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If you're answering yes to any of those

questions, it might be that you've got

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, currently got a passive communication

style if you answered yes to the first

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couple of questions, or maybe a more

aggressive communication style if

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you answered yes to the latter two.

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The aggressive communication style

is interesting, because women in

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leadership are often in a double bind,

because when they are actually being

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assertive, they can be labelled as being

aggressive, which can then undermine

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their ability to communicate assertively.

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I think it is good to do a bit of

analysis about, what your current

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style is, and if you feel comfortable

asking for feedback from other

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people that you trust to get that

diagnostic on your current style.

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When you're thinking about increasing

your assertive communication style, it's

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good to be thinking about the message that

you want to communicate and the clarity

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of the message is really important.

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Also to think about your body language

to make sure it's congruent with the

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message that you are communicating.

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If you're trying to communicate

assertively, but your body language

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is saying that you're not confident,

you're not meeting people's eyes, or

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you're standing in a sort of slouched

way, or you're defensive, your arms

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crossed, it's going to undermine the

message you're trying to communicate.

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Or similarly, if you're approaching it

in an aggressive stance, then people will

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react to your body language rather than

the message that you're communicating.

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And sometimes if we're nervous

about communicating something, we

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can either go into more aggressive

stance or a less confident stance.

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It's good to be thinking about practicing.

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Starting small with all these things

and practicing different assertive

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communication styles, which I'm going

to run through in a minute before you

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launch into the big ones, if you like.

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So start small to build up your

confidence be mindful to try and stay

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calm when you're trying to communicate

assertively so that you're not letting

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emotions come into the conversation,

which can derail the message.

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Trying to contain that emotion and retain

a calm approach when you're trying

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to communicate something assertively.

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There are different types, and

I'm just going to count them up.

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There are six different types of assertive

communication that you could experiment

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with, that you could think about.

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Okay, how am I

communicating at the moment?

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Am I using just a basic

communication style?

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Do I want to experiment with

different assertive communication

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styles to get what I want?

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The first one is the basic one.

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And an example of that might simply

be saying, I need to leave at 5 p.

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m.

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today.

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So it's Basically saying

what it is that you need.

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And communicating that clearly.

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So that's your basic style.

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And then we've got the empathic

style, where you are acknowledging

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the other person's situation.

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You're obviously showing empathy,

whilst communicating what it is

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that you need, or what you want.

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That might be saying something like, I

know you're really busy at the moment,

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Emma, but I need to ask you a question.

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You're letting that other person know

that you're aware of their situation,

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but you're also asserting what it is

that you need from that situation.

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Then we've got the consequence style,

where you're letting people know

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what the outcome, the consequence

is going to be from their action.

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And you're saying this in an So that

an example of this might be I'm not

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prepared to let my team work with

yours on the project until they

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have access to the same facilities.

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Again, you're letting people know,

actually, there's going to be an outcome.

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There's going to be a

consequence to your actions.

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And this is what I need in order

for that consequence to not happen.

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And then we've got the discrepancy

approach, which is useful

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when you're being, when you

have conflicting priorities.

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You're highlighting that there's a

discrepancy in what you're being asked

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to do or something that's happened and

you're asking for clarity around that.

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An example of that might be as I

understand it, we agreed project A was

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top priority but now you want me to

work on project B at the same time.

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And I need to clarify.

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What actually is the most important

thing that you want me to work on.

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You're highlighting that actually there

is a discrepancy in what you're being

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asked to do and that you need clarity

in order to be successful in delivering

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what it is that you're being asked to do.

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It's really good when there's been mixed

messages or you need clarity, then

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we've got the negative feelings assertive

technique, when you're letting the other

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person know the impact of their actions

on you and how that makes you feel.

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You're not necessarily bringing that

negative emotion into the conversation.

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You're simply asserting

how it makes you feel.

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That might be something like, when you

leave it this late to produce your report,

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it means I have to work over the weekend.

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And that makes me unhappy.

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It makes me annoyed and cross.

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And in the future, I'd really like you.

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to give me your input to the

report by Friday lunchtime.

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You're stating assertively what you

need, and you're also letting the other

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person know, which they may not be aware

of the impact on you of their actions

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in that situation, and why you need

the thing you need at a specific time.

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It helps them to understand

why it is you're asking them

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to do something differently.

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And then the final one we've

got is the broken record.

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And if you have kids, if you're

a parent, you will probably know

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that your kids are really skilled

in the broken record approach.

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But it's a useful approach when you're

trying to set boundaries, when you're

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trying to say no to something, because

you know you're going to keep repeating

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the same response to the request.

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This might go something like Can you

work late tonight to meet the deadline?

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And you might say I can't

because I have a commitment.

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And your boss might say

I'm going to pay you extra.

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I really need you to work late tonight.

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And you continue to say,

I'm really sorry, I can't.

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I have a commitment I can't break.

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And then your boss might respond

with you're going to be letting the

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team down if you don't work late.

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And you reply with, I'm sorry, but as

I've explained, I have a commitment I

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can't break tonight and I can't work late.

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You just keep repeating the response.

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There's different techniques that you

can think about experimenting with in

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terms of increasing your repertoire

of assertiveness responses to get

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what it is that you want or you need.

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To move forward with this, what I would

suggest that you do is to start small.

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Choose, don't try all the

techniques at once, choose one

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that you want to experiment with.

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And to rehearse, so practice what it is

you want to say so that you feel clear,

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you feel confident about what it is you're

going to be saying to that individual.

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And even rehearse it if you've

got a friend or somebody you

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trust, just rehearse having that

conversation so you can practice it.

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And also when you've had that

conversation, use that reflective

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practice of thinking about, okay, what

went well about me using that technique?

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What would I use again?

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What would I do differently?

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And what perhaps didn't work?

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What would I avoid doing next time?

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So that you're continually learning

from the experimentation and also what

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you can start to do is to notice other

people that have an assertive technique

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that you think works really well.

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And start to notice what they're doing.

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Or even just notice, spot the different

techniques of what people are using.

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Either with you, maybe someone's being,

assertively communicating with you.

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And notice how it makes you feel

and just then keep experimenting

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and practicing and eventually it

will become much more, more natural.

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But also you noticing what it brings

up for you when you're being assertive.

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So if you feel I'm worried, I'm going

to let people down, just experimenting

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and noticing, okay that conversation

actually went really well, and they

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didn't feel like I'd let them down.

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So that you can start to negate

the fear that has been driving

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perhaps why you haven't been as

assertive as you want to in the past.

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I hope that's given you some food for

thought in terms of your communication.

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Please do let me know how you get on

with experimenting with assertiveness

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Thank you so much for listening

to this episode of the Unstuck

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and Unstoppable podcast.

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I have lots of free resources you

can access on my website, ww.career

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tree coaching.co

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uk, and I'll also put

links in the show notes.

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If you found this episode

helpful, then please subscribe

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so you don't miss the next one.

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And please do share it with a

friend and leave me a review

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and I will personally thank you.

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Remember, you're capable of more

than you know, shine brightly.

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Lead boldly and unlock the

extraordinary potential within you.

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Be unstoppable.

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About the Podcast

Unstuck & Unstoppable
Career Talk For Ambitious Women
Unstuck & Unstoppable is the go-to podcast for ambitious female leaders ready to amplify their impact, boost their income, and achieve career success on their own terms—without burning out or compromising their values. Hosted by Sarah Archer, a leadership coach and career strategist dedicated to empowering women in leadership, this show provides the tools, strategies, and inspiration you need to thrive in your career.
Whether you’re looking to overcome imposter syndrome, enhance your leadership skills, or create a sustainable path to success, each episode will offer actionable insights, expert interviews, and real-life stories to help you take your career to the next level.
It’s time to stop playing small, unlock your full potential, and create the impact you’re destined for. Tune in weekly to discover how you can lead boldly, live fully, and succeed with confidence and integrity.

About your host

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Sarah Archer